WHAT is Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroen. It is the second largest automaker in Europe, behind Volkswagen.[citation needed] Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armee, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot's.
The common French pronunciation of "Peugeot" is IPA: [po??o]. In Spain, it is "peyot" (less often, "peuyot"). In England (where the cars are nicknamed 'pugs'), it is usually pronounced /?p???o?/ "PERzho", while Americans pronounce it /pu???o?/ "pooZHO" or /?pju??o?/ "PYOOzho". In Malta, some people pronounce "Peugeot" as "poo goo". In those parts of North Africa colonised by France?Algeria, Tunisia and Morocco?"Peugeot" is often pronounced in the same as "bijou" ("jewel"), both because of the sometimes indistinguishable quality of vowels in Arabic when translated into French, and through affection.
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